Beyond Adoption to Value Creation

Originally posted on Simon Terry:
A great deal of attention in enterprise social networking has gone into ‘driving adoption’. A focus on adoption can distract organisations from the real challenge of any business activity, creating value in fulfilment of the organisation’s strategy. Adoption is an intermediate goal Adoption is a means to an end. Adoption…

: MarketingProfs ArticleMarketing Agencies’ Favorite Digital Tools and Services

Which social media monitoring/automation tools, CRM platforms, SEO/SEM tools, and email services are used most by marketing and advertising agencies? To find out, Mirren Business Development and RS… Source: : MarketingProfs ArticleMarketing Agencies’ Favorite Digital Tools and Services