Enterprise 2.0 can serve as a catalyst for significant change. Here is the logic of the value proposition: 1. Globalization is changing the rules by introducing competitors and customers with different rules 2. Innovation is the core competency of the early 21st century 3. Innovation means new thinking and adaptiveness 4. Social networking and Web 2.0 empower individuals and allow them to form ad-hoc (emergent) groups 5. Emergent Web 2.0 tribes can be viable partners for organizations (enterprises, governments, etc.) 6. Empowered customers can help to make enterprises more competitive by taking a lead role in innovation
Enterprise 2.0: Definitions, Indicators and Case Studies | The Executive’s Guide to LinkedIn Weblog
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